An Interview at E3 by Tech Babble
“There’s little point in arguing the assertion that Johnathan “Fatal1ty” Wendel is the best-known gamer in the world. Over the years he’s become something of a media go-to on pretty much any story dealing with the world of professional gaming. It’s a testament not only to his ability as a gamer–it also owes a large amount to the Missouri-born 28-year-old’s ability to market himself.
As evidenced by the employees in Fatal1ty t-shirts showing off Fatal1ty-branded computer accessories on the floor of E3, his name is now as much a brand as a gaming handle.
We caught up with Fatal1ty on the floor of this year’s E3 to talk about the world of professional gaming
BH: Obviously there’s some money to be made on the professional gaming circuit, but at some point you realize that you’ve got to attempt to use this ability create more income.
F: That’s why I launched a line of products. I realized that these companies were making millions of dollars off me or using me to make money. I thought, Why can’t I make money?’ They weren’t going to offer me a percentage of, say, Microsoft or Intel or whoever else, so I started my own company with my name on it. it’s totally made for gamers. So I won’t have to game for the rest of my life to make money…”
Click to read the full interview
